![]() ![]() The recent boom in auto-analytics, or “self-tracking,” or “self quantification” has been playing out mostly as a consumer trend - as something we do during our leisure time to become more deliberate about personal fitness, finances, or diet. ![]() Nike believes so strongly in the growth and profitability of the “auto-analytic” market that it it’s about to launch a “ FuelBand” that measures oxygen consumption, motion, steps taken per day, and more. For instance, millions of consumers now use NikePlus devices to carefully track the miles, speeds, and calories burned during their evening jogs. ![]() In heeding their advice today you can do a lot more than simply measure out your life with coffee spoons, to borrow a line from T.S. Philosophers and poets have long suggested the benefits of quantification.
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